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Free Website Content - Search Engine Tips
By Sharon Housley
Not only do you have just a few seconds to grab the attention of the
web visitor, content developers must perform well within search
engine searches so they are "found"when web surfers search on
related keywords or phrases. In order to perform well, a website
must have traffic. Decent traffic will result if a website ranks well in
search engines, that is why strong placement in search engines for
critical keywords and phrases is essential.
When struggling with search engine optimization just go back to the
basics. What do search engines want? Search engines want to
return search results, that are relevant and useful to the searcher.
Webmasters can help search engines discern what keywords or
phrases their site relates to. (continued below ...)
Free Website Content - Search Engine Tips
By Sharon Housley
Not only do you have just a few seconds to grab the attention of the
web visitor, content developers must perform well within search
engine searches so they are "found"when web surfers search on
related keywords or phrases. In order to perform well, a website
must have traffic. Decent traffic will result if a website ranks well in
search engines, that is why strong placement in search engines for
critical keywords and phrases is essential.
When struggling with search engine optimization just go back to the
basics. What do search engines want? Search engines want to
return search results, that are relevant and useful to the searcher.
Webmasters can help search engines discern what keywords or
phrases their site relates to. (continued below ...)
Search Engine Optimization Dos
1. CSS - Cascading Style Sheets.
Use header tags and cascading style sheets in your website
design. Many search engines value H1 and H2 tags more than
others. The assumption is that header tags are used to highlight
the most important items or themes that appear on a page. By
using header tags, webmasters can bullet those keywords or
phrases they deem to be most important. The CSS file will help
your site load quickly and provide a consistent look and feel
throughout the website.
2. Titles.
A website is the collection of webpages under a single domain.
A webpage refers to a specific page within a website. Unique
page titles throughout a website is important. Websites typically
contain many webpages and using unique titles on webpages
will help highlight different key phrases while uniting all the
website content in a single theme.
3. Related Links.
Links from related or relevant sites are more important than
generic links from unrelated websites. Links are seen as "votes"
of quality content. Search engines weigh links from websites
that contain related or similar content more importantly, than
links from unrelated websites. Work to obtain relevant quality
links from related or authority websites.
4. Anchor Text.
Vary anchor text. Use a variety of phrases to link to a site. Using
different anchor text to link to a website is seen by search
engines as "natural" linking. Search engines use the anchor text
of a websites incoming link as part of their algorithm to
determine a websites theme.
5. Copy.
A minimum of 200 words of copy is suggested for each web
page. In order to spider a site a search engine must have
sufficient copy to spider. Less does not necessarily mean more,
when it comes to search engine ranking. In general try to keep
copy "above the fold", so that visitors don't have to scroll. Copy
above the fold is usually sufficient to determine the context of the
webpage.
6. Fresh.
Keep it fresh. Search engines take notice of how frequently
content is updated or added. Search engines spider websites
that update content on a frequent basis at regular intervals. Add
new content or webpages daily or weekly to increase a search
engine spider's frequency.
7. Consistent.
Provide quality, consistent, fresh content. Consistent related
content is critical to encouraging both visitors and search
engines to return. Providing consistent quality content
encourages links which will increase a websites popularity.
8. Themed.
Relate the contents of a website by a single theme. Uniting
content using contextual words will help websites rank well for
less critical but very targeted related keywords and phrases.
Search Engine Optimization Don'ts
1. Keyword Stuffing.
Don't stuff web pages with keywords that is similar to or the
same as the webpages background color. Most search engines
have ways to detect keyword stuffing. Keyword stuffing will likely
result in a search engine ban.
2. Cloaking.
Cloaking is when the website identifies the IP address of a
search engine spider and feeds the spider content that it is not
really on the page. Essentially the search engine sees
optimized content that is not currently on the web page that it is
spidered. It is difficult for search engines to detect cloaking, but if
a site is banned or cloaking it is very difficult to convince a
search engine to relist the content.
3. Don't Sacrifice Quality
Don't sacrifice quality for optimization. While search engine
optimization is important, it is equally important that the content
on a webpage should make sense. Placing well in search
engines at the expense of a quality professional image with
decent web copy, will not usually result in sales. It is a matter of
striking a balance.
4. Spam.
Not much to be said about this one, don't spam. Don't spam
search engines, don't conduct email spam campaigns, and
don't spam forums. Being labeled a spammer is a hard
reputation to shed.
A website is an important part of a business, search engine
optimization is a business investment and requires attention
and effort in order to succeed. Website creation is more than
just pretty images and an attractive design. In order to "sell" your
product or service your information, your site must be found.
Therefore it is imperative that search engine content is
optimized for search engine placement.
Sharon Housley http://www.feedforall.com/
1. CSS - Cascading Style Sheets.
Use header tags and cascading style sheets in your website
design. Many search engines value H1 and H2 tags more than
others. The assumption is that header tags are used to highlight
the most important items or themes that appear on a page. By
using header tags, webmasters can bullet those keywords or
phrases they deem to be most important. The CSS file will help
your site load quickly and provide a consistent look and feel
throughout the website.
2. Titles.
A website is the collection of webpages under a single domain.
A webpage refers to a specific page within a website. Unique
page titles throughout a website is important. Websites typically
contain many webpages and using unique titles on webpages
will help highlight different key phrases while uniting all the
website content in a single theme.
3. Related Links.
Links from related or relevant sites are more important than
generic links from unrelated websites. Links are seen as "votes"
of quality content. Search engines weigh links from websites
that contain related or similar content more importantly, than
links from unrelated websites. Work to obtain relevant quality
links from related or authority websites.
4. Anchor Text.
Vary anchor text. Use a variety of phrases to link to a site. Using
different anchor text to link to a website is seen by search
engines as "natural" linking. Search engines use the anchor text
of a websites incoming link as part of their algorithm to
determine a websites theme.
5. Copy.
A minimum of 200 words of copy is suggested for each web
page. In order to spider a site a search engine must have
sufficient copy to spider. Less does not necessarily mean more,
when it comes to search engine ranking. In general try to keep
copy "above the fold", so that visitors don't have to scroll. Copy
above the fold is usually sufficient to determine the context of the
webpage.
6. Fresh.
Keep it fresh. Search engines take notice of how frequently
content is updated or added. Search engines spider websites
that update content on a frequent basis at regular intervals. Add
new content or webpages daily or weekly to increase a search
engine spider's frequency.
7. Consistent.
Provide quality, consistent, fresh content. Consistent related
content is critical to encouraging both visitors and search
engines to return. Providing consistent quality content
encourages links which will increase a websites popularity.
8. Themed.
Relate the contents of a website by a single theme. Uniting
content using contextual words will help websites rank well for
less critical but very targeted related keywords and phrases.
Search Engine Optimization Don'ts
1. Keyword Stuffing.
Don't stuff web pages with keywords that is similar to or the
same as the webpages background color. Most search engines
have ways to detect keyword stuffing. Keyword stuffing will likely
result in a search engine ban.
2. Cloaking.
Cloaking is when the website identifies the IP address of a
search engine spider and feeds the spider content that it is not
really on the page. Essentially the search engine sees
optimized content that is not currently on the web page that it is
spidered. It is difficult for search engines to detect cloaking, but if
a site is banned or cloaking it is very difficult to convince a
search engine to relist the content.
3. Don't Sacrifice Quality
Don't sacrifice quality for optimization. While search engine
optimization is important, it is equally important that the content
on a webpage should make sense. Placing well in search
engines at the expense of a quality professional image with
decent web copy, will not usually result in sales. It is a matter of
striking a balance.
4. Spam.
Not much to be said about this one, don't spam. Don't spam
search engines, don't conduct email spam campaigns, and
don't spam forums. Being labeled a spammer is a hard
reputation to shed.
A website is an important part of a business, search engine
optimization is a business investment and requires attention
and effort in order to succeed. Website creation is more than
just pretty images and an attractive design. In order to "sell" your
product or service your information, your site must be found.
Therefore it is imperative that search engine content is
optimized for search engine placement.
Sharon Housley http://www.feedforall.com/
homebizseo.com Make money online your free SEO home business
blog. The ramblings of Gregory Johnson telling different techniques from
increasing search engine rank to increasing profits. Free how to make
money online techniques. We accept article submission with a reciprocal
text ad on a useful page.
blog. The ramblings of Gregory Johnson telling different techniques from
increasing search engine rank to increasing profits. Free how to make
money online techniques. We accept article submission with a reciprocal
text ad on a useful page.
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