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Anchor Text - Backlinks And The Magic Potion
By Christopher Lees
What is an anchor text? An anchor text is a word or phrase that acts
as a link. You know, the blue highlighted words that you can click on.
Usually an anchor text provides a link to useful information related to
the content of the article. However, if you understand how search
engines view an anchor text you can use them to your advantage.
(continued below ...)
An anchor text tells a search engine what a page is about. When a
search engine sees an anchor text it assumes that the text is
related to the page content. For example: if you write an article
about growing tomatoes but you have "cow manure" as an anchor
text, the search engines will think that your article is about cow
manure. But if you have the words "growing tomatoes" as an
anchor text then the search engines will assume your article is
about growing tomatoes.
Savvy website or blog owners will write articles to distribute
among the different article directories and thus secure lots of
backlinks to their site, but not just any backlink. Thats not good
enough.You want super backlinks and for that you'll need to make
wise use of anchor texts. Say, in the resource box of your article
you will definitely want to use an anchor text to link back to your
site. If your site is named "Growing Tomatoes" then don't use
"click here" as an anchor text! Use the name of your site. Although
lining your articles with anchor texts leading back to your website
is usually discouraged in writing circles it is OK to do it when the
link (to your site) actually does provide relevant information directly
related to the article.
For those of you wondering what a backlink is it's just an incoming
link to your site. So say I visit your site and I like it and I post a link
from my site to your site then you'll have a backlink from me.
Backlinks from sites that are relevant to your site and are in your
niche are more valuable than a link from a site that is in a totally
different niche. That's why writing articles as an expert in your
niche is a great way to drive targeted traffic to your site.
If you are writing articles about growing tomatoes and it gets
published, it'll be published in the gardening section of whatever
sites publish it, and the visitors coming to your site will naturally
be interested in your niche. Targeted visitors.
Lets not confuse backlinks with reciprocal links. Reciprocal links
are created when you trade links with a site. For instance if you
and I put each others links on our sites then those are reciprocal
links and they are less valuable in the eyes of the search engines.
Article advertising creates backlinks and thats why everyone is so
actively involved in it. It works wonders!
You can actually keep track of how many backlinks you have with
http://siteexplorer.search.yahoo.com. Simply type your url in the
search bar and click explore. When your results are displayed
click "inlinks". You'll see a display featuring all links coming into
your site. As the number of backlinks increases your site ranking
will increase too, especially on Google.
one last tidbits here...your anchor text should be a keyword for
your site, not necessarily the name of your site (but thats usually a
good idea) but a keyword. And on top of that if you enter your
anchor text with the
<a href=" tag"
the search engines will like it better than if your just use the handy
link button. If you include the same keyword in the title of your
article and also lace the content with it then you have the
ingredients of the magic potion. Christopher Lees
http://startmakingmoneyonline.terapad.com/