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| How to Get Free Publicity For Your Website |
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How to Get Free Publicity For Your Website
By Michael Fleischner
If you want to promote your product or service, then consider using
public relations. The best part of PR is that it costs nothing. In fact,
public relations is one of the best kept secrets of small business
owners who are successful. Use these powerful techniques to get
picked up by local and national media. (continued below ...)
How to Get Free Publicity For Your Website
By Michael Fleischner
If you want to promote your product or service, then consider using
public relations. The best part of PR is that it costs nothing. In fact,
public relations is one of the best kept secrets of small business
owners who are successful. Use these powerful techniques to get
picked up by local and national media. (continued below ...)
1. Be an expert. The media relies on experts for their information.
The news that gets printed is only as credible as the source from
which it comes. Begin by selecting a news related story to
comment on. It should be a story that you are qualified to speak
about, aligned with your area of expertise.
If your background is in engineering, and a building falls down,
you are qualified to speak about the structure and answer
possible engineering related questions. Being an expert simply
means that you have a background in a specific area and can lend
your expertise.
2. Research the reporter. To get coverage, find the reporter who is
covering the news you wish to comment on. For example, if the
news is about a specific current event, then Google the current
event name followed by the name of a popular newspaper like the
Wall Street Journal or USA Today. You'll quickly find the reporters
who have written on the subject. Call the newspaper (contact
information available on their website) and ask for the reporter by
name. If the operation asks what your call is in reference to, simply
state that you have information related to a specific news item.
3. Compliment the reporter. When you locate the reporter, and
contact him, start with a compliment. Reporters take great pride in
their work. Be sure to compliment their position on a given topic or
their previous work. After complimenting them, you're ready for the
pitch.
Talk to them about your position on the given news story and what
you have to offer. Again, referring back to our earlier example of the
building, mention that you have an engineering background and
have a position on the story. For example, you might be able to
comment on why buildings collapse and the structural aspects
that could be the cause. Let the reporter ask questions but have a
point of view. After the dialogue, the reporter will verify your
information such as name and company.
4. Leave a compelling yet non-descript message. If you're unable
to get in touch with the reporter directly, leave a message - but be
discreet. You don't want to show all of your cards before speaking
to him directly. However, if you leave enough information to get
them to return your call, they will call you. Reporters follow up with
any leads they consider opportunistic.
When leaving a message, simple say, "I have something you
need to hear about (fill in name of story here)." Be specific with
regard to the story the reporter is covering. You want them to
consider your possible information valuable.
5. State your expertise. After complimenting the reporter about their
coverage on a specific article or issue, let them know your position
on a given topic and why you are qualified to comment on it. Give
them your pitch and be confident that your opinion matters base
on the experience you have to offer.
In today's environment, it's difficult to attract the media's attention.
The best way to get PR for your product or service is by
commenting on current stories being covered by the media. The
process is simple. When you hear a news story that you can
comment on, find the reporter using Google and the name of a
major publication.
Research some of the reporter's previous articles for background
and then contact him directly. Let him know that you have some
information that he may find valuable or a comment relevant to the
story. Be sure to provide him with your credentials. Lastly, be
persistent. Continue to reach out to the media and soon they'll be
calling you for advice. Michael Fleischner
http://www.marketingscoop.com/
The news that gets printed is only as credible as the source from
which it comes. Begin by selecting a news related story to
comment on. It should be a story that you are qualified to speak
about, aligned with your area of expertise.
If your background is in engineering, and a building falls down,
you are qualified to speak about the structure and answer
possible engineering related questions. Being an expert simply
means that you have a background in a specific area and can lend
your expertise.
2. Research the reporter. To get coverage, find the reporter who is
covering the news you wish to comment on. For example, if the
news is about a specific current event, then Google the current
event name followed by the name of a popular newspaper like the
Wall Street Journal or USA Today. You'll quickly find the reporters
who have written on the subject. Call the newspaper (contact
information available on their website) and ask for the reporter by
name. If the operation asks what your call is in reference to, simply
state that you have information related to a specific news item.
3. Compliment the reporter. When you locate the reporter, and
contact him, start with a compliment. Reporters take great pride in
their work. Be sure to compliment their position on a given topic or
their previous work. After complimenting them, you're ready for the
pitch.
Talk to them about your position on the given news story and what
you have to offer. Again, referring back to our earlier example of the
building, mention that you have an engineering background and
have a position on the story. For example, you might be able to
comment on why buildings collapse and the structural aspects
that could be the cause. Let the reporter ask questions but have a
point of view. After the dialogue, the reporter will verify your
information such as name and company.
4. Leave a compelling yet non-descript message. If you're unable
to get in touch with the reporter directly, leave a message - but be
discreet. You don't want to show all of your cards before speaking
to him directly. However, if you leave enough information to get
them to return your call, they will call you. Reporters follow up with
any leads they consider opportunistic.
When leaving a message, simple say, "I have something you
need to hear about (fill in name of story here)." Be specific with
regard to the story the reporter is covering. You want them to
consider your possible information valuable.
5. State your expertise. After complimenting the reporter about their
coverage on a specific article or issue, let them know your position
on a given topic and why you are qualified to comment on it. Give
them your pitch and be confident that your opinion matters base
on the experience you have to offer.
In today's environment, it's difficult to attract the media's attention.
The best way to get PR for your product or service is by
commenting on current stories being covered by the media. The
process is simple. When you hear a news story that you can
comment on, find the reporter using Google and the name of a
major publication.
Research some of the reporter's previous articles for background
and then contact him directly. Let him know that you have some
information that he may find valuable or a comment relevant to the
story. Be sure to provide him with your credentials. Lastly, be
persistent. Continue to reach out to the media and soon they'll be
calling you for advice. Michael Fleischner
http://www.marketingscoop.com/