homebizseo.com
A Top Ranking Site Is The Key For Big
Traffic By Michael Goodchild
Some companies charge a kings ransom to get your site
listed higher in the search engines - below are some
techniques that will improve your sites rankings for free.
1. Before building your website decide on which keywords
you want the site to rank high for. Keywords are words or
phrases that people type into search engines to find
websites. Your keywords need to be related to your product or
service so that you get targeted traffic ( There is no point in
having "buy cars online" as a keyword if you sell "accountancy
services") Your keywords should also have as many people
searching for the keyword and as fewer websites competing
for the high rankings. I would not get overly worried about this.
There are several tools out there to help (Just Google
"Keyword Effectiveness") but I would concentrate more on the
relevance of your keywords.
A Top Ranking Site Is The Key For Big
Traffic By Michael Goodchild
Some companies charge a kings ransom to get your site
listed higher in the search engines - below are some
techniques that will improve your sites rankings for free.
1. Before building your website decide on which keywords
you want the site to rank high for. Keywords are words or
phrases that people type into search engines to find
websites. Your keywords need to be related to your product or
service so that you get targeted traffic ( There is no point in
having "buy cars online" as a keyword if you sell "accountancy
services") Your keywords should also have as many people
searching for the keyword and as fewer websites competing
for the high rankings. I would not get overly worried about this.
There are several tools out there to help (Just Google
"Keyword Effectiveness") but I would concentrate more on the
relevance of your keywords.
| A Top Ranking Site Is The Key For Big Traffic |
build your site. The look of the site needs to be good to
convert visitors into customers but will not help with getting a
higher ranking. I would concentrate on getting a high-ranking
site and then worry about the look and feel of the site later.
(There is no point in having a site that looks wonderful if
nobody can find it and it therefore has no visitors). Remember
when you start to build your site that what the search engines
are looking for is content. The content you have also needs to
be rich with your keywords.
3. A very common mistake people make is the links between
pages on their own site. The links need to be "spider friendly"
i.e. a spider needs to be able to follow them easily. A graphic
button with a rollover effect using an active X control might
make the site look wonderful but a spider will be able to
follow a text link far easier. This is important, as unless the
spider can follow the links only your Index page is likely to be
included in the search engine.
4. There are certain important elements of your site that can
be added after the site is built. Title Tag - H1 Header Tag -
Keywords - Meta Description. All of these should include your
most important keywords and phrases. Your Meta Description
should be a short paragraph about your site including your
keywords and phrases in the text. It should also encourage
people to take a look at your site.
5. Alt image tags are attached to an image so that text is
displayed when the mouse hovers over the image. Your alt
image tage should be rich with your keywords and be
attached to any images on your site.
6. Links - a search engine decides which pages are to be
located at the top of the rankings or be a higher ranking page
is that it looks at the links that are pointing towards the site. It
is not just the number of links but also the relevancy of the
links and the type of links that point to the site. Also the type of
site that is linking to your site is important. In other words a
text link from a high-ranking site that uses your keywords in
the link is a far more important link that a picture link without
keywords from a low ranking site. - So you want to have as
many relevant links from high-ranking sites as you can. There
are several ways to achieve this and the more links that you
have the more important the search engines will believe your
site to be and therefore the higher your site will be ranked in
the search engines. The search engines are working on the
presumption that if you have lots of high ranking sites that
want to have a link to your site then your site must have some
valuable content otherwise they would not want to link to it and
potentially send their visitors onto another site.
7. You can also help to keep your site high in the rankings by
adding new content to your site and updating the pages as
the search engines are looking for current content. Rather
than a site that does not change.
Once you have built your site and got some links to it you will
need to tell the search engines about it (This is called
submitting your site). You can manually submit your site to the
search engines but there are several good programmes you
can buy to do this for you. Just do your homework before you
decide which one to use. ( I use addwebb but its quite
expensive)
If this all seems a lot of hard work to get your site ranked - It
is! - But if you use the tips above then you will be on the right
track. If it were that easy everybody would do it!
convert visitors into customers but will not help with getting a
higher ranking. I would concentrate on getting a high-ranking
site and then worry about the look and feel of the site later.
(There is no point in having a site that looks wonderful if
nobody can find it and it therefore has no visitors). Remember
when you start to build your site that what the search engines
are looking for is content. The content you have also needs to
be rich with your keywords.
3. A very common mistake people make is the links between
pages on their own site. The links need to be "spider friendly"
i.e. a spider needs to be able to follow them easily. A graphic
button with a rollover effect using an active X control might
make the site look wonderful but a spider will be able to
follow a text link far easier. This is important, as unless the
spider can follow the links only your Index page is likely to be
included in the search engine.
4. There are certain important elements of your site that can
be added after the site is built. Title Tag - H1 Header Tag -
Keywords - Meta Description. All of these should include your
most important keywords and phrases. Your Meta Description
should be a short paragraph about your site including your
keywords and phrases in the text. It should also encourage
people to take a look at your site.
5. Alt image tags are attached to an image so that text is
displayed when the mouse hovers over the image. Your alt
image tage should be rich with your keywords and be
attached to any images on your site.
6. Links - a search engine decides which pages are to be
located at the top of the rankings or be a higher ranking page
is that it looks at the links that are pointing towards the site. It
is not just the number of links but also the relevancy of the
links and the type of links that point to the site. Also the type of
site that is linking to your site is important. In other words a
text link from a high-ranking site that uses your keywords in
the link is a far more important link that a picture link without
keywords from a low ranking site. - So you want to have as
many relevant links from high-ranking sites as you can. There
are several ways to achieve this and the more links that you
have the more important the search engines will believe your
site to be and therefore the higher your site will be ranked in
the search engines. The search engines are working on the
presumption that if you have lots of high ranking sites that
want to have a link to your site then your site must have some
valuable content otherwise they would not want to link to it and
potentially send their visitors onto another site.
7. You can also help to keep your site high in the rankings by
adding new content to your site and updating the pages as
the search engines are looking for current content. Rather
than a site that does not change.
Once you have built your site and got some links to it you will
need to tell the search engines about it (This is called
submitting your site). You can manually submit your site to the
search engines but there are several good programmes you
can buy to do this for you. Just do your homework before you
decide which one to use. ( I use addwebb but its quite
expensive)
If this all seems a lot of hard work to get your site ranked - It
is! - But if you use the tips above then you will be on the right
track. If it were that easy everybody would do it!
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Google SEO 101
