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Improve your website traffic and site ranking using the
press release search engine optimization technique
(seo).
Remember that press releases are written by the
companies, not by a reporter. Often, as you
search online news databases, it may be difficult
to distinguish between a press release and a
news story written by a journalist. The best way to
distinguish the two is by looking closely at the
first couple words of the story, which is where the
source of the story is usually identified. If the
source is identified as "BusinessWire" or "PR
Newswire" then it is a press release issued by a
company.