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| Why Meet Clients In Person? |
© 2008 Referral Marketing Specialist Rita Zamora helps
dentists, healthcare providers, and other referral-based
businesses grow referrals with creative -- yet proven and
practical -- products and services. If you need to jump start your
business or revive your existing referral program visit
http://www.tangiblemarketing.com/
dentists, healthcare providers, and other referral-based
businesses grow referrals with creative -- yet proven and
practical -- products and services. If you need to jump start your
business or revive your existing referral program visit
http://www.tangiblemarketing.com/
homebizseo.com
Why Meet Clients In Person?
By Rita Zamora
The most effective way to develop relationships, and increase
referrals, is through face to face or personal meetings.
Occasionally I hear clients complain "I went to this networking
event and met a lot of people but no one has referred," or "I met
them once for lunch and they never sent me any business." Keep
in mind it may not be at an initial meeting that you discuss or
receive referrals. In fact your primary focus should be on the
other person and their interests. Trust and long lasting, valuable
relationships take time to develop, be prepared to invest your
time -- the benefits will follow, with the help of personal
meetings. (continued below ...)
Why Meet Clients In Person?
By Rita Zamora
The most effective way to develop relationships, and increase
referrals, is through face to face or personal meetings.
Occasionally I hear clients complain "I went to this networking
event and met a lot of people but no one has referred," or "I met
them once for lunch and they never sent me any business." Keep
in mind it may not be at an initial meeting that you discuss or
receive referrals. In fact your primary focus should be on the
other person and their interests. Trust and long lasting, valuable
relationships take time to develop, be prepared to invest your
time -- the benefits will follow, with the help of personal
meetings. (continued below ...)
When you meet with your referral source, be interested, sincere,
authentic and helpful to them. If it's been a while since your
source has heard from you, tell them you are following up "Just to
say hello." Refrain from bringing up the topic of referrals too
soon-- especially if you haven't followed up in a while; let them
bring up business-talk naturally, when they are ready.
Personal meetings play an integral role in any successful referral
marketing plan. Why not make some phone calls today and invite
people to meet with you? Many of my clients love to receive
referrals, yet find it difficult to find the time to "work" on client
relationships. One way to make "work" feel more like play is to
focus your intentions on attracting like-minded clients. When you
serve clients you enjoy, who share similar interests and hobbies,
keeping in touch will be easier - and maybe even fun!
Remember-- be sure to set up a system, like a marketing
calendar, to keep in touch on a regular and ongoing basis.
authentic and helpful to them. If it's been a while since your
source has heard from you, tell them you are following up "Just to
say hello." Refrain from bringing up the topic of referrals too
soon-- especially if you haven't followed up in a while; let them
bring up business-talk naturally, when they are ready.
Personal meetings play an integral role in any successful referral
marketing plan. Why not make some phone calls today and invite
people to meet with you? Many of my clients love to receive
referrals, yet find it difficult to find the time to "work" on client
relationships. One way to make "work" feel more like play is to
focus your intentions on attracting like-minded clients. When you
serve clients you enjoy, who share similar interests and hobbies,
keeping in touch will be easier - and maybe even fun!
Remember-- be sure to set up a system, like a marketing
calendar, to keep in touch on a regular and ongoing basis.