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| How To Build Relationships With Your Customers |
| How To Build Relationships With Your Customers Without Ever Talking To Them |
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How To Build Relationships With Your Customers Without Ever
Talking To Them
By Adam Holland
Maintaining a balance between taking care of your current
customers and spending the time to create new ones can be
quite a task. You don't want to risk losing your current business
for the sake of being able to add one more account or client. You
also don't want to spend all of your time babysitting your
customers and prohibit your ability to grow your company.
(continued below ...)
How To Build Relationships With Your Customers Without Ever
Talking To Them
By Adam Holland
Maintaining a balance between taking care of your current
customers and spending the time to create new ones can be
quite a task. You don't want to risk losing your current business
for the sake of being able to add one more account or client. You
also don't want to spend all of your time babysitting your
customers and prohibit your ability to grow your company.
(continued below ...)
To maintain a constant communication with your clients, it may
be best to automate the process with an email autoresponder.
Occasionally, you'd like to just kind of "pop-in" and say to your
customer, "How's our service? Is everything okay? Is it better
than okay? Anything I can do to help?" Or, in the case of
prospective clients, you want to "pop-in" and just say that you're
still available and that you still have a product or service than can
help them.
Using a simple newsletter may be enough, but where most
companies drop the ball is in it's contents. Most company's
newsletters basically say "This is what's going on with our
company. This is what we're doing and here's where the
direction of the company is going..."
It is much more effective to send a message that is targeted to
who receives the message than it is to just send out more info
on your company. Also include an article or two that would be
useful to your client or prospective customer. Let me give you an
example.
If I worked for a telecommunications company, I'd include a
basic step-by-step article on how to take advantage of a phone
feature, such as conference calling, to boost sales. I'd go into
how to setup a conference call, how to set an invitation, all the
way to what buttons you'd need to press to make it work.
You need to make sure you're adding value to your newsletter or
email so that your customer WANTS to read it. Otherwise you're
just another deleted email, or a flyer that goes straight to the
trash.
A content-packed newsletter about once a month will maintain
relationships with your customers, and still help them in their
day-to-day tasks with the information you provide. Once you
master this, you're repeat business will skyrocket and your
customers will be referring even MORE business to you
because you've positioned your company as a value resource.
Adam Hollandhttp://www.Adam-Holland.com.
be best to automate the process with an email autoresponder.
Occasionally, you'd like to just kind of "pop-in" and say to your
customer, "How's our service? Is everything okay? Is it better
than okay? Anything I can do to help?" Or, in the case of
prospective clients, you want to "pop-in" and just say that you're
still available and that you still have a product or service than can
help them.
Using a simple newsletter may be enough, but where most
companies drop the ball is in it's contents. Most company's
newsletters basically say "This is what's going on with our
company. This is what we're doing and here's where the
direction of the company is going..."
It is much more effective to send a message that is targeted to
who receives the message than it is to just send out more info
on your company. Also include an article or two that would be
useful to your client or prospective customer. Let me give you an
example.
If I worked for a telecommunications company, I'd include a
basic step-by-step article on how to take advantage of a phone
feature, such as conference calling, to boost sales. I'd go into
how to setup a conference call, how to set an invitation, all the
way to what buttons you'd need to press to make it work.
You need to make sure you're adding value to your newsletter or
email so that your customer WANTS to read it. Otherwise you're
just another deleted email, or a flyer that goes straight to the
trash.
A content-packed newsletter about once a month will maintain
relationships with your customers, and still help them in their
day-to-day tasks with the information you provide. Once you
master this, you're repeat business will skyrocket and your
customers will be referring even MORE business to you
because you've positioned your company as a value resource.
Adam Hollandhttp://www.Adam-Holland.com.