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The return of banner advertising
By: Jay Brock
The return of banner advertising
By: Jay Brock
The simple banner has morphed like a chameleon on plaid into
several different colors, flavors, shapes and sizes. Remember,
the ad part of banner ad stands for advertising. Ads as an entity
on the Internet have proliferated to the point of saturation. You can
rarely visit a web site which does not have some form of
advertising on it.
Let's look at a few forms of the new, improved, banner ad. Pop-up
and pop under windows. Not withstanding the annoyance they
cause, these things seem to be everywhere. Someone had to
purchase that space in the first place, so they must think they
work? Personally I've -never- clicked on one out of sheer principal.
I don't want to encourage this type of marketing, but nonetheless,
they seem to be popular, even CNN uses them. The point being,
people are buying them.
Another new form of banner ad has the advantage of being
disguised in a box shape. Google Adwords and other similar 'little
boxes' are everywhere. These type of banners are designed to
show up when someone types in a key term relevant to the text
chosen for the ad by the advertiser. e.g. I buy a Google Adword
(banner) that only pops up when someone visits the Google
search engine or one of its affiliate partners, of which there are
thousands, and types in the word widget. Up pops my ad. If you
click on the ad it costs me money and directs you to my web site
so I am taking the chance that you will buy something once you
visit. (continued below ...)
several different colors, flavors, shapes and sizes. Remember,
the ad part of banner ad stands for advertising. Ads as an entity
on the Internet have proliferated to the point of saturation. You can
rarely visit a web site which does not have some form of
advertising on it.
Let's look at a few forms of the new, improved, banner ad. Pop-up
and pop under windows. Not withstanding the annoyance they
cause, these things seem to be everywhere. Someone had to
purchase that space in the first place, so they must think they
work? Personally I've -never- clicked on one out of sheer principal.
I don't want to encourage this type of marketing, but nonetheless,
they seem to be popular, even CNN uses them. The point being,
people are buying them.
Another new form of banner ad has the advantage of being
disguised in a box shape. Google Adwords and other similar 'little
boxes' are everywhere. These type of banners are designed to
show up when someone types in a key term relevant to the text
chosen for the ad by the advertiser. e.g. I buy a Google Adword
(banner) that only pops up when someone visits the Google
search engine or one of its affiliate partners, of which there are
thousands, and types in the word widget. Up pops my ad. If you
click on the ad it costs me money and directs you to my web site
so I am taking the chance that you will buy something once you
visit. (continued below ...)
Another form of Banner Ad is cleverly disguised as a mere text
link. Oh yes, it's true. Some come right out and tell you that they
are "sponsored" links, which is a nice way of saying someone is
paying for that link, while others simply show up near the top of
listings with a small disclaimer underneath stating links
supplied by widgetsearch.com. Very sly and slick. In the
background however, someone has either bought that link
space outright or bid like an auction sale to get the highest
placement... Literally buying their way to the top. This can prove
to be a highly expensive proposition, but some swear that the
targeted traffic it brings is worth the coin spent. Discussing the
Return on Investment (ROI) for various ad programs is an
entirely different subject for a future article. For better or worse
let's say that banner ads, in all manner of persuasion, are here
to stay. So why not capitalize on this aspect of Internet
marketing?
One way to do this is by joining affiliate programs. There are
thousands from which to choose and if you select one which
enhances or is related to the subject matter on your site, you
stand to make some income merely by having a small clickable
banner on your site. Each time someone clicks on it, you may
either get a penny or two or a commission if the visitor then goes
on to purchase something on the linked site. Either way, you
earn revenue. Some sites on the web specialize in finding and
listing affiliate programs. I won't mention any specific sites here
but visit any search engine and type in "Affiliate Programs." You'll
be swamped.
Multilevel marketing programs abound on the web. You join, get
a downline and everyone above you gets a piece of the action. I
would not classify these types of programs as true affiliate
programs, but rather multilayered. I would not recommend these
types of programs. They are often a lot of work and provide a very
slow return for your time and efforts.
A true affiliate program allows you to stand alone. Putting an
affiliate banner on your site and hoping for the best is one way to
do it, but the more effort and marketing you put into the program,
the greater your chance of rewards. Let's assume you've signed
up for a program where you earn revenue by redirecting people
to a car dealer. Tell your friends about it. Join a chat or
newsgroup where cars is the subject. A few moments a week
can bring more traffic to your site and a few more clicks on that
affiliate ad. Spend some time marketing your affiliate program.
You only reap what you sew, when it comes to affiliate programs
and the new and improved banner ads. Try one on for size. Hey,
if you can't lick them, join them! Why let everyone else earn all
the money?
Jay Brock http://www.astawerks.net/
link. Oh yes, it's true. Some come right out and tell you that they
are "sponsored" links, which is a nice way of saying someone is
paying for that link, while others simply show up near the top of
listings with a small disclaimer underneath stating links
supplied by widgetsearch.com. Very sly and slick. In the
background however, someone has either bought that link
space outright or bid like an auction sale to get the highest
placement... Literally buying their way to the top. This can prove
to be a highly expensive proposition, but some swear that the
targeted traffic it brings is worth the coin spent. Discussing the
Return on Investment (ROI) for various ad programs is an
entirely different subject for a future article. For better or worse
let's say that banner ads, in all manner of persuasion, are here
to stay. So why not capitalize on this aspect of Internet
marketing?
One way to do this is by joining affiliate programs. There are
thousands from which to choose and if you select one which
enhances or is related to the subject matter on your site, you
stand to make some income merely by having a small clickable
banner on your site. Each time someone clicks on it, you may
either get a penny or two or a commission if the visitor then goes
on to purchase something on the linked site. Either way, you
earn revenue. Some sites on the web specialize in finding and
listing affiliate programs. I won't mention any specific sites here
but visit any search engine and type in "Affiliate Programs." You'll
be swamped.
Multilevel marketing programs abound on the web. You join, get
a downline and everyone above you gets a piece of the action. I
would not classify these types of programs as true affiliate
programs, but rather multilayered. I would not recommend these
types of programs. They are often a lot of work and provide a very
slow return for your time and efforts.
A true affiliate program allows you to stand alone. Putting an
affiliate banner on your site and hoping for the best is one way to
do it, but the more effort and marketing you put into the program,
the greater your chance of rewards. Let's assume you've signed
up for a program where you earn revenue by redirecting people
to a car dealer. Tell your friends about it. Join a chat or
newsgroup where cars is the subject. A few moments a week
can bring more traffic to your site and a few more clicks on that
affiliate ad. Spend some time marketing your affiliate program.
You only reap what you sew, when it comes to affiliate programs
and the new and improved banner ads. Try one on for size. Hey,
if you can't lick them, join them! Why let everyone else earn all
the money?
Jay Brock http://www.astawerks.net/
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increasing search engine rank to increasing profits. Free how to make
money online techniques. We accept article submission with a reciprocal
text ad on a useful page.