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How to Succeed With Banner Ads!
By John Iacovakis
Is Banner Advertising still effective? YES: But you need traffic
to get traffic from banner ads!
A trick is to try banner campaigns in combination with a pop-
under campaign. Send cheap traffic to a web page with
original content and some banners from 2-4 free banner
exchanges.
On average, banners receive a click trough rate of 0.2% -
0.6%, but some banner ads receive a CTR of up to 3%. It’s
up to you to create a professional banner with an incredible
free offer, so that nobody can resist! (continued below ...)
Now let’s assume that your banner has a click through rate of
1% (one click for every 100 banner impressions).
You will usually earn one banner impression for your banner
for every two visitors you receive. Suppose you join four free
banner exchanges. Then order a 50,000 cheap visitors
package (traffic pop-under windows) for about $100 and send
that traffic to the page you putted the banner code on it.
You should earn about 100,000 free banner impressions from
the banner exchanges (25,000 credits from each banner
exchange network). With a well-designed banner, expect to
achieve a 1% Click Through Rate (CTR) or even more.
That’s one thousand (1,000) targeted visitors, who have
already demonstrated an interest in your product (by clicking on
your ad).
Targeted banner impressions often cost $10 per 1,000
impressions ($10 CPM). This equates to an advertising value
of $1,000.00 and a cost per click (CPC) of only 10 cents!
Not to mention the branding effects: Your logo and web
address will appear 150,000 times on other sites (100,000 on
your banner and 50,000 on your pop-under window)! Sooner or
later, your product or name will become known throughout the
Internet.
There are several banner exchanges on the Internet.
John Iacovakis http://www.cnetcs.com/
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